Rethinking Red: Why Red Dye 40 Doesn't Mix.

At Dirty Shirley, we're dedicated to reimagining the nostalgic sip of a Shirley Temple into an adult favorite with a cheeky twist. While honoring the roots of this iconic drink, there's one tradition we're stepping away from: the use of Red Dye 40. Here’s why we believe ditching this common ingredient enhances the integrity and appeal of our Dirty Shirley.

The Lowdown on Red Dye 40

Red Dye 40, also known as Allura Red AC, is a synthetic dye used widely across the food and beverage industry to give products a vibrant, appealing color. From candies to cosmetics, this dye pops up in a lot of places you might not expect. But here’s the rub: it’s also a source of controversy due to potential health and behavioral implications.

Research has shown that Red Dye 40 can cause allergic reactions in some individuals and is suspected of causing hyperactivity in children. While not everyone experiences these effects, the concern is significant enough that we think twice before including it in our beverages.

Our Commitment to Quality and Transparency

At Dirty Shirley, we believe in the purity of our product and the transparency of our ingredients. We want our customers to feel confident and carefree when they indulge in our cocktails. That’s why we use natural alternatives to achieve that iconic Shirley Temple cherry-red hue, without the baggage of synthetic dyes.

Using natural color sources not only aligns with our commitment to a healthier, cleaner drink, but it also enhances the overall flavor profile of our cocktails. Our customers taste the real, unmasked flavors of our premium ingredients, which makes a noticeable difference.

The Dirty Shirley Experience: Natural, Bold, Uncompromised

When you order a Dirty Shirley, you're not just getting a drink; you're getting an experience. It's a cocktail crafted with care, where every ingredient is chosen for a reason. By eliminating Red Dye 40, we elevate that experience, offering a cocktail that’s bold, clean, and as naturally vibrant as our community.

The Dirty Shirley isn’t just a beverage; it’s a statement. We're here to shake up the cocktail scene with something that looks good, tastes good, and most importantly, feels good. Opting out of Red Dye 40 is a part of our commitment to not just meet but exceed expectations in every pour.

Looking Forward: Innovation and Indulgence

As we continue to innovate and serve up new twists on classic flavors, our focus remains on quality and creativity. Our choice to avoid Red Dye 40 is a testament to our dedication to health and wellness, without compromising on the fun and flair that our brand embodies.

At Dirty Shirley, every sip is an opportunity to celebrate—naturally. We invite you to join us in raising a glass to cleaner ingredients, clearer labeling, and cocktails crafted with genuine care. Cheers to better beverages, bolder flavors, and a brighter future. Here’s to enjoying a Dirty Shirley that’s as clean as it is delicious.